If you own an emerging business and want to establish your online presence on Instagram and use it to engage with customers and improve brand image, you have come to the right place. Here are some guidelines formulated by social media experts on ways to use Instagram followers free for marketing.
Don’t Compromise on Quality
Any business person will know the importance of quality and the same rules apply when it comes to online content. Your Instagram must have high-quality images and videos to make it more effectively noticeable. Even if you maintain a healthy frequency, most of your posts will be ignored by the audience if they are if low quality. Remember that Instagram allows only square images, so it is essential that you shoot square frames to make sure that the essential elements are not cropped out.
Make Strategic Use of Your Bio Link
If you were to pay close attention to how some online famous brands handle their Instagram accounts, you are sure to learn a great deal. Instagram can be spontaneous for personal accounts, but if you plan to use it for marketing purposes, you have to more precise calculation. You can use the link on you bio to connect to page that holds the same posts that you put on Instagram. This landing page will allow you to collect leads and additional information which will allow you to gain more subscribers.
Promote Your Products and Services
Successful brands know that getting a few thousand followers and subscribers is not the end of the marketer’s task. You now need to use these followers to drive your promotional program. One of the best ways of doing this is trying to capture the followers’ email. To do this, share an image telling the users to click a link on the caption or the bio to sign up for a newsletter or download an e-book. You can use a call to action caption to get more traffic on your website.